One of Admedia’s staff posted a comment in one of my earlier posts on washroom advertisements some time back. Have been wanting to take a closer look at that company but was unable to do so until now.

Seems that Admedia is the leading washroom advertiser in UK. Their strength probably lies in their ability to segment and profile customers according to the location of the washroom (a normal fast food restaurant, a boutique shop, etc) as well as the type of washroom (gender, disabled, etc).

Probably one of their most interesting offerings is advertising to the five senses:
Sight – Targeted posters and advertisements
Hearing – Talking posters
Taste – Sample packets of F&B tasters
Touch – Interactive posters allowing touch voting
Smell – Small sample packets of perfumes